Raise your hand if you’ve bought a shirt solely because of the witty pun printed across the chest or back.
It’s true, most of us have done it before. Clever slogans are a genius marketing tool that companies employ to help grab your attention even when you’re not looking to make a purchase. Love it or hate it, they’re a great way to boost your own company as well. Whether you’re customizing apparel for a fundraiser or your own business, follow our tips and allow a play on words to do your marketing for you too.
A catchy slogan is the first, and possibly most important step to making sure your marketing plans work. Think of it as an inside joke with your customers. By establishing this inside joke, you’ve become familiar with them. You’re no longer a company, but a person they feel like they know and can trust. Once you’ve created that level of familiarity, you guarantee their return business.
There are a few keys to picking the right slogans for your company, as well as what apparel to print or embroider them on. First and foremost, you’ll need to know your audience well. Being aware of your desired customer’s age, likes, and dislikes will help you select both the right garments and phrases. It’s also very important to stay true to your company. Don’t choose something that will appeal to a new or existing demographic if it doesn’t feel natural. If it’s not right for your company, consumers will cringe just as much as you do when they see it.
A great example of picking clever marketing slogans is Autumn Rose Flower and Gift Shoppe, in Milford, CT. With phrases like “Nice blooms” and “Show me your stems,” they’ve designed shirts that will catch a customer’s attention, make them laugh (or at least smile), and remember the floral shop fondly. While they offer shirts with catchy phrases, they also have some with only their business information printed on them. This creates diversity in their selection. Customers who may enjoy their slogans but not feel comfortable wearing them have options as well.
A great slogan is key to great marketing. It’s an important tool that makes consumers remember and return to your company. Whether you choose a clever play on words or a witty phrase that applies to your business, the right slogans and apparel can help take your company to the next level.