Gift bags are more than lollipops and candy rings – in the corporate world, they’re a great way to network and market. Award employees of the year/month, thank fundraiser attendees, or welcome a new orientation group with a custom gift bag.
The key to creating a great gift bag is customizing each item within the bag. Anyone can throw a pen, pencil, t-shirt, and key chain together in a bag. By customizing everything with your company name, website, and even your phone number, you market your company and reinforce that you are a professional, organized, and trustworthy business.
To create the perfect custom gift bag, start by choosing which bag you’ll use. A simple drawstring bag is standard. You can choose one color or multicolor bags based on which option matches your company logo and brand best. Options like drawstring bags with a pocket add an extra touch. A simple drawstring bag works best for fundraisers and company events. If you’re planning an important conference or annual event, you may want to choose a high quality bag that has more every day value, like a laptop bag or duffel bag. All are easily customizable through screen printing or embroidery. Customize your bag with a fun graphic pertaining to your event, or keep it simple with your company name and logo.
Once you’ve decided on what bag to use and the design you’d like, choose what you want to go in the bag. If you’re hosting an awards ceremony, have trophies custom engraved with the receiver’s name and honorable title. For fundraisers, custom key chains, glasses, mugs, pens, and even dog tags are great items to include.
As you plan out your gift bags, think about what kind of apparel you want to include. Is this a summer event? Have t-shirts or tank tops customized with your company logo, slogan, or event name and date. In the midst of Winter? Custom beanies and scarves are a thoughtful item to include in your gift bags. The apparel that you include in your gift bag will depend on your event as well as your budget. You may want to go as far as company polo shirts and jackets, or keep it simple with a timeless t-shirt and ball cap.
When planning your gift bags, the most important thing to keep in mind is the purpose of your event. Who are you handing these gift bags out to? By keeping your targeted demographic in mind, your custom gift bags are sure to be a hit and will make your event one that people always remember.