How To Market Your Business With A Clever Slogan

Raise your hand if you’ve bought a shirt solely because of the witty pun printed across the chest or back.

It’s true, most of us have done it before. Clever slogans are a genius marketing tool that companies employ to help grab your attention even when you’re not looking to make a purchase. Love it or hate it, they’re a great way to boost your own company as well. Whether you’re customizing apparel for a fundraiser or your own business, follow our tips and allow a play on words to do your marketing for you too.

A catchy slogan is the first, and possibly most important step to making sure your marketing plans work. Think of it as anfour-shirts-autumn-rose-florist inside joke with your customers. By establishing this inside joke, you’ve become familiar with them. You’re no longer a company, but a person they feel like they know and can trust. Once you’ve created that level of familiarity, you guarantee their return business.

There are a few keys to picking the right slogans for your company, as well as what apparel to print or embroider them on. First and foremost, you’ll need to know your audience well. Being aware of your desired customer’s age, likes, and dislikes will help you select both the right garments and phrases. It’s also very important to stay true to your company. Don’t choose something that will appeal to a new or existing demographic if it doesn’t feel natural. If it’s not right for your company, consumers will cringe just as much as you do when they see it.

A great example of picking clever marketing slogans is Autumn Rose Flower and Gift Shoppe, in Milford, CT. With phrases like “Nice blooms” and “Show me your stems,” they’ve designed shirts that will catch a customer’s … Continue reading

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How To Create The Perfect Custom Gift Bag

Gift bags are more than lollipops and candy rings – in the corporate world, they’re a great way to network and market. Award employees of the year/month, thank fundraiser attendees, or welcome a new orientation group with a custom gift bag.

The key to creating a great gift bag is customizing each item within the bag. Anyone can throw a pen, pencil, t-shirt, and key chain together in a bag. By customizing everything with your company name, website, and even your phone number, you market your company and reinforce that you are a professional, organized, and trustworthy business.custom-gift-bag-items

To create the perfect custom gift bag, start by choosing which bag you’ll use. A simple drawstring bag is standard. You can choose one color or multicolor bags based on which option matches your company logo and brand best. Options like drawstring bags with a pocket add an extra touch. A simple drawstring bag works best for fundraisers and company events. If you’re planning an important conference or annual event, you may want to choose a high quality bag that has more every day value, like a laptop bag or duffel bag. All are easily customizable through screen printing or embroidery. Customize your bag with a fun graphic pertaining to your event, or keep it simple with your company name and logo.

Once you’ve decided on what bag to use and the design you’d like, choose what you want to go in the bag. If you’re hosting an awards ceremony, have trophies custom engraved with the receiver’s name and honorable title. For fundraisers, custom key chains, glasses, mugs, pens, and even dog tags are great items to include.

As you plan out your gift bags, think about what kind of apparel you want to include. Is this a summer event? Have t-shirts … Continue reading

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How to Successfully Market Your Business During the Winter Season

With New England’s winter just beginning, seasonal merchandise is a great way to help advertise your business or give back to customers and employees. Whether your budget is modest or unlimited, here are some ideas on how to successfully market your business this winter season.

Small or New Business, Low Budget

When you’re just starting your business or beginning to expand, it is important to order what suits your company, in a reasonable amount. A great option for smaller businesses that want to offer customers and/or employees fun and seasonal merchandise is to pick two items and have each customized with their logo and brand colors. During winter weather, customizing an assortment of long sleeve t-shirts and beanie caps makes for a great way to effortlessly market your company without breaking your budget.

Growing Business, Moderate Budgetwinter-season-marketing

With a modest budget, you’re able to offer customers more variety in your merchandise selection. Park Lane Deli and Grille in Milford, CT, opted to customize half-zip fleeces, patterned scarves, two different hat options, and custom stickers. Each garment matched their brand’s colors and was customized with their company logo. With this package, they offer a great variety of merchandise for customers while providing their employees with some company gear. As anyone in marketing knows, the more your brand is seen and familiarized, the stronger your business grows.

Large Company, Large Budget

The more budget you have to work with, the more options there are available to you. Sweatshirts, fleeces, sweatpants, long sleeve t-shirts, beanie hats, ball caps, stickers, signs, vehicle decals – there is no end to the amount of opportunities. Order garments that stand out in color, or match/contrast with your company logo. With a higher budget, taking a slight risk in what you order is not a bad thing and … Continue reading

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Three Steps to a Seamless and Successful Spirit Wear Fundraiser

Spirit wear is one of the most enjoyable ways to show your school pride, no matter what age. With the fall season in full bloom, the time for spirit wear fundraisers is upon us. Before you get started organizing your school’s or your team’s fundraiser, follow these three key steps to making your spirit wear fundraiser easy, stress free, and – most importantly – successful.

amity-dance-team-spirit-wear-fundraiser1. Choose your logo and garments first. Choosing what logo you want to put on which garments is the single most important step to making your spirit wear fundraiser successful. The logo is the easiest to choose, as schools already have mascots and preferred fonts. Choosing garments is the next important decision, and often the most difficult decision when planning a spirit wear fundraiser. Many schools and teams think that by offering the widest variety of garments, their fundraiser will be the most successful. However, the opposite is true. By offering only a few select items – sweatshirts, shirts, and sweat pants, for example – your fundraiser will not only become easy to manage, but highly successful because people can quickly choose what they want and turn in their order forms quickly.

2. Send out your order forms. Once you’ve decided on your garments and logos, print out your order forms. Give students and parents at least a month to decide on what garments they wish to purchase.

3. Place your orders. Wait a week after their deadline, as there are bound to be a handful of late orders, and then place your official order. This will give parents, students, and yourselves enough time without feeling overwhelmed during your spirit wear fundraiser. By waiting an extra week after the deadline, you have a higher possibility of only needing to place one large order.


By … Continue reading

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Jerry-San’s Sushi Bar – Great Food, Amazing Marketing Techniques


Walking into Jerry-San’s Sushi Bar, the atmosphere is welcoming with the delicious smell of freshly made sushi, warm decorations, and friendly staff. The service is fast. The food is amazing. Located on Route 34 in West Haven, it’s clear why the restaurant is so popular. But what sets it apart from other sushi bars? Aside from great service and food, Jerry-San’s Sushi Bar makes you feel at home and uses a stellar marketing tactic.

Open for 14 years now, Chef Jerry San learned the traditional craft of making sushi from a Japanese Master Chef and has since added his own style and tastes. For Jerry, the sushi he serves his customers is more than food – it’s an art form. Using the perfect cut of fish and the freshest quality possible, he creates sushi rolls you won’t soon forget. As the New York Times says, “It feels like Jerry-San’s place; he takes the food and his hospitality seriously but he plays with you, too.” It’s not a surprise, as Chef Jerry San firmly believes in “first class food and first class service, the way a sushi restaurant should be.”

What’s most interesting about this sushi restaurant though, is their forward-thinking approach to low budget marketing. Many companies opt for costly marketing strategies such as placing ads or even filming commercials. Jerry-San’s Sushi Bar chose to market their brand in a customer friendly way. Every year, Chef Jerry San orders custom t-shirts with his restaurant’s logo and a new sushi-related slogan. Rather than selling them for a profit, he gives them away to customers and gains something greater. For every one person that wears his shirts, hundreds, potentially thousands of people see his logo.

This method of marketing and advertising is especially good for small and growing businesses who have a … Continue reading

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