How to Successfully Market Your Business During the Winter Season

With New England’s winter just beginning, seasonal merchandise is a great way to help advertise your business or give back to customers and employees. Whether your budget is modest or unlimited, here are some ideas on how to successfully market your business this winter season.

Small or New Business, Low Budget

When you’re just starting your business or beginning to expand, it is important to order what suits your company, in a reasonable amount. A great option for smaller businesses that want to offer customers and/or employees fun and seasonal merchandise is to pick two items and have each customized with their logo and brand colors. During winter weather, customizing an assortment of long sleeve t-shirts and beanie caps makes for a great way to effortlessly market your company without breaking your budget.

Growing Business, Moderate Budgetwinter-season-marketing

With a modest budget, you’re able to offer customers more variety in your merchandise selection. Park Lane Deli and Grille in Milford, CT, opted to customize half-zip fleeces, patterned scarves, two different hat options, and custom stickers. Each garment matched their brand’s colors and was customized with their company logo. With this package, they offer a great variety of merchandise for customers while providing their employees with some company gear. As anyone in marketing knows, the more your brand is seen and familiarized, the stronger your business grows.

Large Company, Large Budget

The more budget you have to work with, the more options there are available to you. Sweatshirts, fleeces, sweatpants, long sleeve t-shirts, beanie hats, ball caps, stickers, signs, vehicle decals – there is no end to the amount of opportunities. Order garments that stand out in color, or match/contrast with your company logo. With a higher budget, taking a slight risk in what you order is not a bad thing and … Continue reading

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5 Ways To Customize Your Winter Garments

As the weather gets colder each day, we find ourselves piling on sweaters and day dreaming about a vacation in Hawaii. While escaping the impending snowy weather may not be possible for all of us, staying warm in style is. Brighten up your winter with these customized ideas.

For Cold Weather Enthusiasts

Whether you’re traveling to the mountains for a snowy escape or braving yet another New England winter, nothing keeps you warm and cozy like a large stadium blanket. Customize one to match your bedroom or to keep in your living area for extra chilly nights. Stadium blankets are also perfect for sports events. Excited for the upcoming tailgate and football game? Have season tickets to see your favorite hockey team keep-calm-stay-warmplay? Custom embroider warm blankets to keep your entire group extra warm while you’re cheering your team on.

Holiday Parties

Whether you’re planning your office party or a get together for your family and close friends, add a special touch with some customized goodies. Customize hats, shirts, or jackets for your employees to take home at the end of the night. For your friends and family, have some fun with scarves and knit hats that will keep them warm. Are they fans of the Go-Green movement? Create your own design to be printed or embroidered on tote bags they can shop with, whether it’s to the mall or their local grocery store.

For The Kids

Tired of always searching for your kids’ hats and scarves? Embroider them with their names or symbols that each kid will recognize as their own. They make for fun gifts or surprises, with an added bonus for any parent – less fights over who’s wearing whose hat and scarf again.

Winter Traveling

Planning to travel this season? Losing your bags during the winter, … Continue reading

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