Custom stickers are a great way to market your business. They’re fun, creative, and can even double as a business card. While using custom stickers as a marketing technique year round is a great idea, the best time to take advantage is during the holiday seasons.
Regardless of your targeted demographic, a well designed holiday or season-appropriate sticker will always grab the attention of current and potential customers. Whether it’s snowmen and snowflakes for the winter weather, or candy hearts and roses for Valentine’s day, themed images stand out. They give you the ability to re-design your brand (temporarily) and have more creative license with the layout and imagery.
While you’re creating custom themed stickers, it’s easy to get carried away with your theme and lose sight of the basic elements that make stickers such a great asset when marketing your company. No matter what you’re designing your sticker for, these two elements should always be included:
- Your company name/logo
- Your website and/or phone number
By always including your company name or logo, you begin to familiarize customers and potential customers with your brand. The more familiar they are with your company name, the more likely they are to bring you business. Making sure that your website and contact information is always included opens the door to potential customers becoming first time and returning customers.
Aside from your company name/logo and contact information, you also want to include any sale information when applicable. Are you running a promotion for new customers to save 20%? Have a sale during a certain period of time only? Include a one line slogan that describes your company’s promotion, along with any coupon code, rules, or directions that may be applicable to your current sale. By including this information on a creative sticker, you are … Continue reading