Walking into Jerry-San’s Sushi Bar, the atmosphere is welcoming with the delicious smell of freshly made sushi, warm decorations, and friendly staff. The service is fast. The food is amazing. Located on Route 34 in West Haven, it’s clear why the restaurant is so popular. But what sets it apart from other sushi bars? Aside from great service and food, Jerry-San’s Sushi Bar makes you feel at home and uses a stellar marketing tactic.
Open for 14 years now, Chef Jerry San learned the traditional craft of making sushi from a Japanese Master Chef and has since added his own style and tastes. For Jerry, the sushi he serves his customers is more than food – it’s an art form. Using the perfect cut of fish and the freshest quality possible, he creates sushi rolls you won’t soon forget. As the New York Times says, “It feels like Jerry-San’s place; he takes the food and his hospitality seriously but he plays with you, too.” It’s not a surprise, as Chef Jerry San firmly believes in “first class food and first class service, the way a sushi restaurant should be.”
What’s most interesting about this sushi restaurant though, is their forward-thinking approach to low budget marketing. Many companies opt for costly marketing strategies such as placing ads or even filming commercials. Jerry-San’s Sushi Bar chose to market their brand in a customer friendly way. Every year, Chef Jerry San orders custom t-shirts with his restaurant’s logo and a new sushi-related slogan. Rather than selling them for a profit, he gives them away to customers and gains something greater. For every one person that wears his shirts, hundreds, potentially thousands of people see his logo.
This method of marketing and advertising is especially good for small and growing businesses who have a … Continue reading