One of the biggest goals of any business owner is securing loyal customers that will return countless times and bring new customers with them. In order to reach this goal, it is important to keep one thing in mind – What is it that keeps you returning to your favorite companies? Companies that show appreciation for their customers tend to keep their customers coming back for more. Aside from being personable and responding quickly to any inquiries, the best way to show customer appreciation is to give your customers a small gift that will keep them thinking of you.
One of my favorite examples of this is Bob’s Discount Furniture. Inside of every one of their stores is a complimentary cafe that has freshly brewed coffee, warm cookies, and an assortment of candy to choose from. What’s not to like? This small addition to their stores makes their customer’s shopping experience much more enjoyable. While not every business can afford to give out fresh coffee and snacks, you can give something that your customers will use and appreciate.
How you choose to show your customer appreciation will largely depend on your budget. A new or smaller company may only be able to send a complimentary email or survey asking how their customer’s experience was. A larger company like Bob’s Discount Furniture may have the budget to install a small cafe in their business. Regardless, showing your customer appreciation is among your top priorities – no matter how much or how little you can afford. Something as small as a pen with your company’s name, telephone, and address or website printed on it can go a long way. Is your company hosting an event or fundraiser? Print custom shirts to give away or sell. If your business often goes door to … Continue reading