How to Show Your Customer Appreciation and Why It’s Important

One of the biggest goals of any business owner is securing loyal customers that will return countless times and bring new customers with them. In order to reach this goal, it is important to keep one thing in mind – What is it that keeps you returning to your favorite companies? Companies that show appreciation for their customers tend to keep their customers coming back for more. Aside from being personable and responding quickly to any inquiries, the best way to show customer appreciation is to give your customers a small gift that will keep them thinking of you.

One of my favorite examples of this is Bob’s Discount Furniture. Inside of every one of their stores is a complimentary cafe that has freshly brewed coffee, warm cookies, and an assortment of candy to choose from. What’s not to like? This small addition to their stores makes their customer’s shopping experience much more enjoyable. While not every business can afford to give out fresh coffee and snacks, you can give something that your customers will use and appreciate.

How you choose to show your customer appreciation will largely depend on your budget. A new or smaller company may only be able to send a complimentary email or survey asking how their customer’s experience was. A larger company like Bob’s Discount Furniture may have the budget to install a small cafe in their business. Regardless, showing your customer appreciation is among your top priorities – no matter how much or how little you can afford. Something as small as a pen with your company’s name, telephone, and address or website printed on it can go a long way. Is your company hosting an event or fundraiser? Print custom shirts to give away or sell. If your business often goes door to … Continue reading

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Our First Bike Night – Great Food, Cool Prizes, and Amazing Bikes

Nothing was more exciting than hosting our first bike night with the Sons of Thunder and The Roadside Grill. This past Saturday, we saw dozens of amazing bikes – some old, some new, many of them custom built. Harley Davidsons, Victories, Triumphs and many more bikes rolled in as the grill heated up and music began to play. While we had a great time walking around and seeing the different body styles, paint jobs, and custom parts, the most exciting part of the night was seeing which bikes won an award.

Each bike that pulled into the lot was assigned a number and automatically entered into a contest. The categories included Best Metric, Best Sports Bike, Best Custom Bike, People’s Choice, Oldest Bike, and Most Represented Group. Each winner was awarded a custom trophy after their name was announced. One lucky bike even won in two separate categories! Whether they won or not, everyone was excited and proud to show off their bikes.

One of the best parts of hosting an event like this is getting to meet new people and listen to their stories. Sometimes, they have useful advice like “don’t use anything other than Biker Wax on your bike” because it’s the best product to really make your bike shine (who knew?). For the most part though, we really enjoyed hanging around, checking out the bikes, and chowing down on some great food.

Check out some pictures from our event, and be sure to join us at the next one!

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Tips on How to Raise Money at Your Next Fundraiser

Whether you’re raising money for your company or a charity, a unique and interesting fundraiser is a successful fundraiser. Captivating slogans and logos, designs that draw people in and make them curious about your company or mission – all of these lead to raising money for your cause. The big question is how to come up with the right ones and what to display them on.

When starting to plan your fundraiser, consider your clientele. What is the age group that you are marketing to? Gender? Social class? All of these and more play into your final decision of how to run your fundraiser. Once you’ve recognized who your clientele is, you can begin to plan how you will raise money.

Bake sales and car washes are sure to draw people in, but they may not apply to your company. The best way to get the word out about your company and cause is to be creative. Your mission statement doesn’t need to be right on your company sticker or t-shirt. Instead, use an interesting logo or design to engage your clientele and make them want to know more. Think of your fundraiser as providing them with information and goods that they will want, rather than just raising money for your cause. With this mindset, you will be more in tune to what will grab your clientele’s interest and generate money for your fundraiser.

Just as your design and logo will help draw people to your fundraiser, so will the items that you advertise on and sell. A custom banner is perfect to help get the word out about when your fundraiser will take place and what it’s cause is. The products you use will depend on your targeted clientele. Teens and young adults will enjoy fun stickers, while adults … Continue reading

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