When promoting your business, whether it is new or established, the last thing you might think to use is stickers. We see them everywhere. Kid’s coloring books, concerts, car windows and car bumpers. People enjoy stickers because they are fun, interchangeable, and (when done right) creative. When used as a promotional item, stickers must capture an on-looker in less than 5 seconds and draw them in with a unique design. Don’t let that intimidate you. Promotional stickers can help increase your brand awareness or promote a specific event.
The key to promotional stickers is knowing what you are trying to promote and having a plan. One of my favorite places to find promotional sticker samples is at Warped Tour, an all day music festival during the summer. Stickers at Warped Tour have become a sort of event in and of themselves. To the people who go, they’re collectables and mementos. Most are free, but some are sold in packs at low prices. The best stickers from Warped Tour 2012 were actually from a vendor promoting awareness about product testing on animals. They were so creative and appealing that you wanted to sign up for their emails and phone lists just to get one. Even if your promotional sticker only says your company name or website, if the design can draw a potential customer in it will be a successful tool.
Stickers can serve many purposes when promoting your business. If you visit customers regularly, use your promotional stickers as a creative leave behind. Do customers come into your offices? Place stacks of stickers in areas that they are likely to see, such as waiting rooms or at a front desk. If your company hands out information packets, include a sticker or two in the packet. Promotional stickers are also the … Continue reading